Kadunks
It's not every day you get to launch a new candy brand, particularly one as unprecedented as Kadunks. We knew we had to get kids to not just see the uniqueness, but to feel it too. This visceral, mouth-puckering spot was so successful at encouraging trial, the first week the spots ran Walmart saw a 46% increase in sales.
[Worked with Kadunks as Creative Director at SCOUT.]