DELTA COMMUNITY
CREDIT UNION
Delta Community has a struggle that is common with most credit unions: helping potential customers understand that Delta Community can do all the things banks do, while actually giving a crap about their members. Our campaign was a series of informative and friendly stories that showed all the ways Delta Community can make members' lives better.
[Worked with Delta Community Credit Union as Creative Director at SCOUT.]
A special offer for home loan customers—$500 back at closing—became another opportunity for me to pen a catchy jingle. The ear-worm tune, plus the eye-catching animation, made this promotion a major success.