They're the specialty candies that kids love and parents hate: Baby Bottle Pop, Juicy Drop Pop, Push-Pop, and Ring Pop. Smiles and sweet, sweet stickiness everywhere. For each brand, we dug to the heart of what they can emotionally unlock for kids. For Baby Bottle Pop, it's permission to act like a baby again. Juicy Drop Pop became the gamification of confections. Push-Pop is problem-solving sweetness on-the-go. And Ring Pop came to represent edible peacocking.
[Worked with Bazooka Candy Brands as Creative Director at DDB.]
We launched Baby Bottle Pop's new brand extension, Rattlerz, with Disney Channel favorites Kicking Daisies. I co-wrote the new jingle with Kicking Daisies' drummer Caitlin Kalafus. We even made a music video of it--I swear I'll post it as soon as I can find it!